Digital Marketing, PR and Strategy experts
Health & wellness marketing
A great product or service isn’t enough if people don’t understand why it matters.
The reality
A brilliant healthtech product can struggle because nobody has clearly explained its value to clinicians or procurement teams.
A new healthcare service can fail to build a pipeline because patients don’t understand it, trust it or know why they should choose it.
A growing wellness business can spend thousands on content, campaigns and agencies without ever getting clear on who it is trying to reach or what it really needs to say.
That’s the problem we help solve.
Ocean View Marketing works with healthcare, healthtech, medtech and wellness organisations to understand their market, sharpen their story and turn it into marketing that supports real business objectives.
But we always start in the same place.
Health marketing is different
And there’s rarely just one person you need to convince.
That changes how you market. It’s why we don’t arrive with a pre-packaged list of tactics.
We start by understanding the people you need to influence and what they need from you.
A buying decision might involve clinicians, senior leadership, procurement, IT, finance and other stakeholders. Each has different priorities, questions and reasons to say yes or no.
People may be making decisions about their health, their family or something deeply personal to them. They need information they can understand and confidence that they can trust you.
Testimonials
Strategy & delivery
Working with Ocean View Marketing has been an absolute pleasure. Dan and Natalie are not only incredibly smart and strategic, but also warm, personable, and genuinely collaborative.
They took the time to get under the skin of our challenges and delivered something truly special – not just in output, but in process.
We trusted them completely – and they delivered beyond expectations. Highly recommended.
Paul Stonuary
Head of Marketing, Tympa Health
Fractional marketing
We spent 4.5 years working with Dan within an ever-changing environment that is pretty far from the norm.
The PatientSource client list was pretty bare when Dan joined; we’ve now grown to 16 clients in one of the hardest industries to sell within.
Dan is a commissioned service but has always been part of the team, owning and running the Marketing department as if PAYE – rolling his sleeves up for long nights when needed.
Lee Francis
International Sales and Marketing Director, PatientSource
Partnership
Dan’s energy, experience and expertise are clear in everything he does. Since we started working together at Medicana Health Group UK, he has consistently delivered on point and above and beyond.
His strong network of specialists only adds to the value Ocean View Marketing brings to the table.
Chris Rowland
Marketing Director, Medicana Health Group UK
Marketing strategy
From day one, Dan and Natalie knew exactly what we should be focusing on to achieve our short-term and long-term objectives.
They have gone into great detail to understand what our objectives are in various phases of our strategy. I have never seen a marketing agency spend so much time with a client to formulate a proper strategy.
They are very professional, hardworking and supportive.
Chloe Eburn
Managing Director, Allergy Centre of Excellence (ACE)
Get the fundamentals right
More content isn’t always the answer.
Neither is a new website, more LinkedIn posts or another paid campaign.
If your proposition isn’t clear, doing more marketing can simply mean more people seeing a message that isn’t working.
Once those answers are clear, marketing becomes much easier to prioritise.
Less random activity. More purpose.
Positioning & messaging
Health businesses often know their product incredibly well. The problem is that customers don’t buy your product from the inside out.
They don’t necessarily care about the technology, methodology or features in the same way you do. They care about what changes for them.
For a clinician
Better patient outcomes or less pressure on their team.
For procurement
Value, risk and return on investment.
For IT
Security and integration.
For a patient or parent
“Can I trust you to help me?”
We help you find the story that connects what you do with what your audiences actually care about.
Then we make sure that story survives contact with the real world.
One clear strategic story, expressed in the right way for different audiences.
How we work
Our process is straightforward.
01
We get under the skin of what you’re trying to achieve commercially, not simply what you think marketing should produce.
02
We look at your customers, stakeholders, competitors, buying journey and the wider environment around your business.
03
We sharpen your positioning, strategic narrative, value proposition and messaging so people can quickly understand why you matter.
04
We decide what marketing actually needs to do, which audiences matter most and where your time and budget should go.
05
Then we bring in the right specialists to deliver it across marketing, PR, content, digital and creative.
Services
If your marketing feels busy but not particularly joined up, this is often where we start.
Our strategy workshops help leadership teams step away from day-to-day activity and answer the bigger questions around objectives, audiences, positioning, value proposition, messaging and priorities.
You leave with clarity on what needs to happen next, rather than another document that sits in a folder.
Sometimes you don’t need an agency. You need someone experienced sitting on your side of the table.
We can provide senior marketing leadership on a fractional basis, working inside your business to set direction, challenge thinking, coordinate specialists and keep marketing focused on the commercial objectives.
When the strategy is clear, we can help execute it. That can include websites, content, social media, email, paid activity, lead generation, events, sales collateral and integrated campaigns.
We don’t start with the channel. We start with what needs to change.
In health, being visible is useful. Being credible is more valuable.
Our specialist healthcare PR expertise can help build authority through media relations, thought leadership, proactive PR, reactive commentary, speaking opportunities and strategic communications.
Good strategy still needs to get noticed.
Our wider specialist team can turn the thinking into websites, campaigns, video, animation, design, social content and other creative assets, all built around the same strategy and message.
Why OVM
You shouldn’t have to spend the first few months teaching your marketing partner how your market works.
We understand that healthcare can involve long buying cycles, multiple stakeholders and a much higher threshold for trust.
We understand the difference between talking to a clinician and talking to procurement.
We understand that patient communication needs clarity and empathy, not marketing jargon.
And we understand that sometimes the biggest marketing problem isn’t awareness at all. It’s that the market hasn’t understood the value of what you’re offering.
That experience means we can get to the important questions faster.
Case study · Allergy Centre of Excellence
For the Allergy Centre of Excellence (ACE), the challenge wasn’t simply to create more content.
Following a visual rebrand and ahead of a new clinic launch, ACE needed to sharpen its strategic narrative, clarify its audience and communicate its services more effectively.
We worked with the team to develop its value proposition, messaging and implementation roadmap, then carried that thinking through into the website, social media and PR.
The approach included making language and imagery more accessible and less clinical for parents, grandparents and carers.
That’s what we mean by strategy into action.
Read the full ACE case study+155%
Instagram profile visits vs the previous month
+219%
External link taps vs the previous month
A lot of our clients don’t need, or want, a huge marketing department. But they still need senior thinking and access to good specialists.
That’s where our model works particularly well. You get experienced strategic leadership, then we bring in the right expertise for the job across PR, creative, content, digital and communications.
The right people, focused on the right problem.
Where to start
In fact, we’d rather you came to us with the business problem.
Bring us the problem before you prescribe the solution.
We’ll help you work out what is getting in the way, where marketing can make a difference and what is worth doing next.
Get in touch