Client: Allergy Centre of Excellence
Industry: Healthcare, B2C
Service provided: Food Immunotherapy
Key Results: Brand repositioning, proactive PR, launch of new services and clinic.
After undergoing a visual rebrand, ACE required strategic narrative development to effectively communicate their services to a defined target market. With the upcoming launch of a new clinic, ACE needed to refine their messaging to build a strong customer pipeline and increase brand visibility.
We conducted a series of workshops with internal stakeholders, guiding them through our tailored theoretical frameworks. From these sessions, we developed a clearly defined strategic narrative and value proposition, aligning with their target audience – which we also helped refine. Together with ACE, we created an implementation roadmap outlining key deliverables for the next six months.
Once the workshops were completed, we began rolling out the new strategy across their website, social media channels and relevant press. We carefully mapped the websites user journey to ensure a seamless experience, making it easy for visitors to access information, understand ACE’s services, and take action – whether by getting in touch or booking a consultation.
Our ongoing website work focuses on engaging their target audience – parents, grandparents, and carers of children with allergies – by making imagery and language more accessible and less clinical. Fortunately, ACE’s established brand guidelines provided a strong foundation, which we adapted into social media templates and messaging guidelines to maintain brand consistency.
For social media, we developed a targeted strategy that incorporated influencer collaborations, ensuring content resonated with the right audience. The collaborated influencer reel was viewed 19,979 times, helping to increase ACE’s Instagram profile visits by 155% and ACE’s external link taps by 219% compared to the previous month. This approach led to record engagement levels and successfully expanded ACE’s reach.
The total users to the website is increasing steadily over time.
The use of video content in Reels has significantly increased social media engagement.
Our process for understanding an organisation’s messaging has been stress-tested and refined to ensure that clients not only gain a clearer understanding of their messaging but also receive actionable direction on how to implement it effectively.
By maintaining ongoing dialogue with our client, we developed a deep understanding of both their services and broader business objectives. This allowed us to shape a marketing strategy that aligned seamlessly with their critical goals.
Unlike the B2B healthcare sector, ACE works directly with patients, meaning our approach had to be audience-centric – ensuring that the right information was communicated in the most effective and accessible way.
Testimonial:
I am delighted to have received a recommendation to work with Dan and Natalie to conduct a marketing strategy for ACE. They are one of a kind and from day one, knew exactly what we should be focusing on to achieve short-term and long-term objectives. They have spent a huge amount of time tailoring a strategy for our new business venture. They have a wealth of experience, particularly with the health sector, which has been a bonus for us. They have hit the ground running at the onset.
The workshops are really resourceful, and Dan & Natalie have gone into great detail to understand what our objectives are in various phases of our strategy. I have never seen a marketing agency spend so much time with a client to formulate a proper strategy which is really encouraging. I cannot wait to see the results and to be working with them both to achieve our goals. They are very professional, hardworking and supportive. On the whole, I would highly recommend them to anyone who is looking for assistance with marketing and PR.”
Chloe Eburn, Managing Director at Allergy Centre of Excellence (ACE)