Commercial and brand adviser - Maximising opportunities for players and sponsors
Helping athletes build commercial value, opportunities and legacy, whilst helping clubs and brands unlock their potential within the game.
EXPERIENCE WORKING WITH
Testimonials
What people say about working together
I have known Dan for nearly a decade and seen his work first hand as Chairman of the football club. Dan brings a level of knowledge and creativity that's hard to find in our game, and was a valuable piece of AFC Bournemouth's commercial growth in the Premier League during my tenure. I would happily recommend Dan to any athlete or business looking to grow their brand and revenue.
If you're serious about your brand and where it's going, I wouldn't hesitate to recommend Dan. His advice and knowledge when it comes to marketing is fantastic but more importantly, he is a top guy and very trustworthy. If you are looking to level up your brand, then Dan is your man. A brilliant guy who has a real passion for what he does - this really shines through.
Dan was instrumental in helping us develop the Lancashire FA Rose membership scheme, joining our team as a fractional marketing and membership manager and filling an important gap in our capability. He contributed to the scheme's concept, name, branding and communications, while bringing valuable expertise in membership schemes, activation and recruitment. Dan fitted seamlessly into the team and helped us take the idea from concept through to delivery. He is highly knowledgeable, genuinely friendly, completely trustworthy and excellent at what he does.
Dan's knowledge of commercial partnerships, brand strategy and fan engagement is exceptional. Having spent time discussing these areas together, I've found his insight, experience and strategic thinking to be an invaluable resource for both me personally and Eastleigh FC. I would have no hesitation in recommending Dan to any football club looking to unlock its commercial potential, strengthen its brand, or build deeper, more meaningful engagement with its supporters, partners and wider stakeholders.
The reality
Challenges within sport
Challenges for Athletes
- Building a personal brand beyond the pitch
- Navigating commercial opportunities with limited time
- Finding trusted advisers in a crowded market
- Planning for life after playing
- Maximising value while protecting reputation
Challenges brands face
- Cutting through noise to reach the right audience
- Identifying authentic partnership opportunities
- Measuring ROI on football marketing spend
- Standing out in an increasingly saturated market
- Navigating club and player access at the right level
Challenges clubs face
- Maximising commercial revenue (Sponsorships and retail)
- Activating partnerships
- Improving fan engagement
- Increasing ticket sales
- Growing club reputation
About
A decade inside football, sport, marketing and commercial growth.
I help professional athletes build their profile, commercial value and long-term opportunities beyond sport. With over a decade of experience in football and marketing, I’ve worked across professional clubs, governing bodies and commercial organisations, including helping build Premier League marketing operations at AFC Bournemouth, working with Oxford United and delivering strategic projects for Lancashire FA.
As well as acting as founder of my own agency, today I combine my experience with commercial growth, branding and partnership expertise to help athletes maximise their potential both during and after their playing careers.
I also work with brands and clubs looking to maximise their commercial potential within football, be it through retail, ticket sales or sponsorships where I have previously activated partnerships worth millions, from international to regional.
Expertise
The full commercial toolkit for the modern athlete and organisation.
Life After Sport
Your career in sport might end, but your commercial value doesn't.
A career in elite sport builds far more than a record of what happened on the pitch, track or court.
You’ve built a reputation. An audience. A network. Experiences, expertise and stories that other people simply don’t have.
The challenge is knowing what to do with them next.
I work with current and former professional athletes to define what they want life after sport to look like, then build the personal brand and commercial strategy to help make it happen.
Turn what you’ve built in sport into what comes next.
There's no generic blueprint for life after sport.
You might want to build your profile around something you genuinely care about. Develop a speaking career. Work with brands that fit who you are. Launch a business. Explore advisory opportunities. Create better content. Or simply work out what you want to be known for beyond sport.
My role is to help bring clarity, structure and commercial thinking to those decisions.
We start with you, not with Instagram.
Together, we identify what makes you interesting and commercially valuable, the audiences you can credibly reach, where the strongest opportunities could exist and how to position you for them.
From there, I can help you build the strategy and assets you need to take that opportunity to market.
How I can help
- Personal brand strategy — Define what you want to be known for, who you want to reach and the story that connects your sporting career with your next chapter.
- Content strategy — Give your content structure and purpose without turning you into a manufactured “personal brand”. The objective is to amplify your personality, not replace it.
- Speaking & thought leadership — Package your experiences and expertise into compelling speaking propositions and create the platform and content that helps people find and book you.
- Commercial partnerships — Identify the kinds of brands and opportunities that genuinely fit you, build compelling commercial materials and help create conversations with potential partners.
- Commercial assets — From pitch decks and websites to positioning, messaging and campaign ideas, create the tools that make it easier for people to understand your value and work with you.
- Ongoing commercial advice — A trusted sounding board to evaluate opportunities, review performance, generate ideas and keep your longer-term strategy moving.
I'm not here to replace your agent.
And I’m not here to take over your social media.
I sit alongside you and the people you already trust as a commercial and brand advisor — helping you make better decisions about your profile, positioning and opportunities.
No manufactured persona. No posting for the sake of posting. No trying to turn you into someone you’re not.
Just a clear strategy for turning everything you’ve built through sport into commercial opportunities you actually want.
What do you want to be known for next?
If you’re approaching the end of your sporting career, have recently retired, or simply feel there’s more commercial potential in your profile, let’s work out what the next chapter could look like.
Latest writing
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Get in touch
Let's build something with
commercial value.
Whether you’re an athlete, club or brand, if you’re serious about growing in football, I’d love to hear from you.
