Digital Marketing, PR and Strategy experts
Helping athletes build commercial value, opportunities and legacy, whilst helping clubs and brands unlock their potential within the game.
Testimonials
★★★★★
I have known Dan for nearly a decade and seen his work first hand as Chairman of the football club. Dan brings a level of knowledge and creativity that’s hard to find in our game, and was a valuable piece of AFC Bournemouth’s commercial growth in the Premier League during my tenure. I would happily recommend Dan to any athlete or business looking to grow their brand and revenue.
★★★★★
If you’re serious about your brand and where it’s going, I wouldn’t hesitate to recommend Dan. His advice and knowledge when it comes to marketing is fantastic but more importantly, he is a top guy and very trustworthy. If you are looking to level up your brand, then Dan is your man. A brilliant guy who has a real passion for what he does – this really shines through.
★★★★★
Dan was instrumental in helping us develop the Lancashire FA Rose membership scheme, joining our team as a fractional marketing and membership manager and filling an important gap in our capability. He contributed to the scheme’s concept, name, branding and communications, while bringing valuable expertise in membership schemes, activation and recruitment. Dan fitted seamlessly into the team and helped us take the idea from concept through to delivery. He is highly knowledgeable, genuinely friendly, completely trustworthy and excellent at what he does.
★★★★★
Dan’s knowledge of commercial partnerships, brand strategy and fan engagement is exceptional. Having spent time discussing these areas together, I’ve found his insight, experience and strategic thinking to be an invaluable resource for both me personally and Eastleigh FC. I would have no hesitation in recommending Dan to any football club looking to unlock its commercial potential, strengthen its brand, or build deeper, more meaningful engagement with its supporters, partners and wider stakeholders.
★★★★★
Dan has helped me understand the importance of marketing and brand throughout my career, and truly understands what we as players go through. I’d recommend him to any players looking to understand their personal brand and marketing potential.
The reality
About
I help professional athletes build their profile, commercial value and long-term opportunities beyond sport. With over a decade of experience in football and marketing, I’ve worked across professional clubs, governing bodies and commercial organisations, including helping build Premier League marketing operations at AFC Bournemouth, working with Oxford United and delivering strategic projects for Lancashire FA.
As well as acting as founder of my own agency, today I combine my experience with commercial growth, branding and partnership expertise to help athletes maximise their potential both during and after their playing careers.
I also work with brands and clubs looking to maximise their commercial potential within football, be it through retail, ticket sales or sponsorships where I have previously activated partnerships worth millions, from international to regional.
Expertise
Life after sport
A career in elite sport builds far more than a record of what happened on the pitch, track or court.
You’ve built a reputation. An audience. A network. Experiences, expertise and stories that other people simply don’t have.
The challenge is knowing what to do with them next.
I work with current and former professional athletes to define what they want life after sport to look like, then build the personal brand and commercial strategy to help make it happen.
Turn what you’ve built in sport into what comes next.
You might want to build your profile around something you genuinely care about. Develop a speaking career. Work with brands that fit who you are. Launch a business. Explore advisory opportunities. Create better content. Or simply work out what you want to be known for beyond sport.
My role is to help bring clarity, structure and commercial thinking to those decisions.
We start with you, not with Instagram.
Together, we identify what makes you interesting and commercially valuable, the audiences you can credibly reach, where the strongest opportunities could exist and how to position you for them.
From there, I can help you build the strategy and assets you need to take that opportunity to market.
And I’m not here to take over your social media.
I sit alongside you and the people you already trust as a commercial and brand advisor, helping you make better decisions about your profile, positioning and opportunities.
No manufactured persona. No posting for the sake of posting. No trying to turn you into someone you’re not.
Just a clear strategy for turning everything you’ve built through sport into commercial opportunities you actually want.
If you’re approaching the end of your sporting career, have recently retired, or simply feel there’s more commercial potential in your profile, let’s work out what the next chapter could look like.
Let’s talk about life after sportLatest writing
Hydration breaks unlocked an estimated $250m in new ad revenue at the World Cup. But at what cost to the game itself? A look at where commercialisation should stop.
The average footballer retires before 35. The ones who build a commercial legacy start long before the final whistle — here is what that looks like.
Most clubs below the Premier League are sitting on engaged audiences and doing almost nothing commercial with them.
Get in touch
Whether you’re an athlete, club or brand, if you’re serious about growing in football, I’d love to hear from you.
