How Sustainability can be a Marketing Strength
Sustainability isn’t just a trend. For many of today’s consumers, it’s a deciding factor. But too often, brands either avoid the topic for fear of getting it wrong or go all in without the substance to back it up.
At Ocean View Marketing, we believe sustainability can be a true strength in your brand story, if it’s communicated with clarity, care and honesty.
Start with what’s true:
You don’t need to have it all figured out. What matters is being transparent about where you are, what you’re working on and why it matters to your brand.
Whether you’re switching to recycled packaging, supporting local suppliers or simply trying to reduce waste, your efforts deserve to be shared, as long as they’re rooted in genuine action.
Weave it into the whole story:
Sustainability works best when it’s part of your brand DNA, not just an add on message. It should show up naturally in your tone of voice, values, visuals and the decisions you make.
Instead of creating a separate sustainability page, think about how it can filter through every touchpoint:
- In your product descriptions
- On your packaging
- In your social captions
- Through your behind-the-scenes content
It becomes part of how your audience connects with you, not just what you tell them.
Use allies and shared language:
Your sustainability story doesn’t have to stand alone. Collaborate with like-minded suppliers, local makers, charities or organisations to strengthen your message and build community trust.
Let your brand be part of something bigger and share those connections openly. It shows integrity and helps customers feel like they’re supporting a wider movement when they support you.
Speak from a place of progress, not perfection:
Audiences today are smart. They can spot greenwashing a mile off, but they also value honesty. If you’re still on the journey, say so. Show what you’re working on and why. Invite your community into the process.
This kind of openness creates trust, and trust creates loyalty.
Looking to bring more purpose into your brand voice?
Our workshops help you shape meaningful messaging that connect, with sustainability, storytelling and strategy all in mind. Let’s chat.