Allergy centre of excellence
Allergy Centre of Excellence
Industry: Healthcare, B2C
Services Provided: Strategic narrative development, Website optimisation, Social media strategy, influencer collaboration, Proactive PR.
Timeline: Ongoing
Key Results: Strategic brand repositioning, launch of a new clinic and services, steady growth in website users
Overview:
ACE is a specialist food immunotherapy centre that works directly with patients and families. Following a visual rebrand, they approached Ocean View Marketing to help refine their strategic messaging and build a stronger online presence in preparation for the launch of a new clinic.
We partnered with ACE to define their value proposition, improve brand clarity, and roll out a comprehensive marketing strategy tailored to their audience, primarily parents, grandparents and carers of children with allergies.
Client challenge:
- No defined strategic narrative post-rebrand
- Needed a customer-centric approach for B2C healthcare
- Low brand visibility prior to launching new services
- Required a more effective digital experience
Our solution:
- Delivered tailored workshops with internal stakeholders to define ACE's messaging
- Developed a six-month implementation roadmap aligned with business goals
- Refined user journeys across the website to improve accessibilty and conversions
- Rolled out a full social media strategy including influencer collaborations
- Developed branded templates and messaging guides to ensure consistency
- Crafted PR messaging and coordinated proactive outreach
Results that matter:
- +155% increase in Instagram profile visits
- +219% increase in external link taps
- Influencer reel received 19,979 views
- Steady increase in total website users
- Improved engagement and reach across social media channels
Client quote:
"I have never seen a marketing agency spend so much time with a client to formulate a proper strategy... I cannot wait to see the results and to be working with them both to achieve our goals. They are very professional, hardworking and supportive. I would highly recommend them to anyone looking for assistance with marketing and PR."
- Chloe Eburn, Managing Director at ACE
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