How to repurpose your content without it feeling repetitive
We hear it all the time:
“We know we need to post more, we just don’t have the time to create something new for every channel.”
The good news? You don’t have to. With the right approach, one strong piece of content can work harder for you, across your blog, email, social, PR and more, without feeling repetitive.
At Ocean View Marketing, we help brands tell their stories with clarity and consistency. Here’s how to repurpose content in a way that feels fresh, aligned and intentional.
1 Start with a strong core
Begin with a longer piece of content, like a blog post or in-depth case study. This gives you a solid foundation to work from. Make sure it answers a real question your audience has, or shares something valuable and clear.
2 Break it down into digestible pieces
From that core content, you can pull out multiple angles or snippets:
- For social: Turn the blog into a short carousel
- For email: Share a personal insight or takeaway with a call to read the full blog
- For PR: Position it as a thought leadership piece, with a strong opinion or expert quote
- For your website: Pull lines into testimonials, service pages or FAQs
Each format should feel like it belongs where it’s being shared, not just copy and paste. Think tone, length and purpose.
3 Shift the lens
Repurposing isn’t about repeating. It’s about reframing.
You can:
- Change the format (blog – infographic)
- Change the angle (“what we learnt” – “what to avoid”)
- Change the audience (from B2C to B2B examples)
- Add a timely hook (tie it into a current trend or conversation)
This keeps the message familiar but the delivery fresh.
4 Keep a system
The magic isn’t just in repurposing, it’s in doing it consistently.
Create a process where every core piece of content gets mapped out across other platforms. This gives your audience a cohesive experience, and helps your team feel less stuck when it comes to creating.
If you’re not sure where to start, we help brands build content plans that feel clear, achievable and actually aligned to your business goals.
Ready to tell your story with more clarity and less overwhelm?
Our workshops are built for content strategy, helping you turn ideas into a system that works across every channel.