Client: Tympa Health
Industry: Ear and Hearing Health Solution
Service provided: Messaging workshop to provide a revitalised strategic narrative and new strapline
Key Results: A brand-new strapline that encompasses the ambition of the business, and supporting messaging strategy
After the first six years of a startup business, both the brand, its offer and the market had moved on significantly. Tympa needed to adjust – to grow into the next chapter of its lifecycle and the market. A development of the brand to account for this was just what was needed.
The business had grown to encompass more than its original technology solution. An end-to-end service platform was now available, but the brand messaging didn’t do enough to encompass this.
Alternative products were starting to become available, although they were clearly inferior, and the ‘Tympa difference’ needed to be represented in our marketing activity.
We used a series of workshops and stakeholder meetings to immerse ourselves in the business and it’s current positioning. Through doing that, we were able to use our wider experience to identify key blockers that were stopping the existing messaging from resonating.
Then the fun began! We plotted key audiences and dived deep into the challenges they faced, and how Tympa was the solution. We workshopped with the SLT, documenting the organisations values and noted down every small comment made, until a picture began to unfold.
A key obstacle we identified was that Tympa’s strong ethics and wider mission wasn’t connecting with the commercial ambition of the business. We had to find a way to stay true to Tympa’s values of care for all and improving health within communities but also package this with a message that resonated with those buying the solution. We also needed something futureproof, that matched Tympa’s business roadmap and would have longevity.
Using academic frameworks and real-world evidence, we wrote a new value proposition that more accurately represented Tympa. From there, we condensed 3,000 words of notation into a single value statement, from which the new strapline was born!
Key actions taken:
- Understand the problem
- Identify the blockers
- Engage with multiple stakeholders
- Document everything
- Develop a new value proposition
- Create a strapline
The Results:
The strapline:
From: Ear and Hearing Health Made Easy
To: Redefining Ear and Hearing Health. For Everyone
We identified that Tympa was redefining their market through their innovation. The term “Ear and Hearing Health” is universally underappreciated, and as market leaders, Tympa are helping shape the future of not only their clients, but also the space as a whole.
Other deliverables:
- A full pain point matrix to support the sales team
- Strategic narrative overview document
- New value proposition and value statement
This new positioning and strapline helps to encompass what the brand represents now – from its societal ambitions – creating change and accessibility in ear and hearing health for all to empowering healthcare professionals with a service that can enhance patient care and business opportunity.
The structured process – anchored in solid marketing theory, combined with the collaboration with an experienced and methodical partner in Ocean View helped to create a methodology that was timely and engaging and helped to involve all stakeholders in a way that they felt participative. This had a profound effect on the adoption of the final positioning work.
Testimonial:
“Working with Ocean View Marketing has been an absolute pleasure. Dan and Natalie are not only incredibly smart and strategic, but also warm, personable, and genuinely collaborative.
As a small consultancy, they bring big ideas and exceptional thinking to the table. They took the time to get under the skin of our challenges and delivered something truly special – not just in output, but in process.
Their structured yet flexible approach ensured all stakeholders were engaged from the outset. The energy and creativity they brought to every workshop helped bring ideas together in a way that felt both inspiring and focused.
We trusted them completely – and they delivered beyond expectations. Highly recommended.”
-Paul Stonuary, Head of Marketing, Tympa Health