Looking for some useful reading material to help better understand the concepts of marketing? Below we have outlined our 5 favourite marketing books that you have to read.
“The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd” by Allan Dib
Excerpt: “Marketing is too important to be left to the whims of ad agencies or the creativity of in-house marketers. Marketing is the lifeblood of your business. Without it, your business is dead on arrival. Your product might be brilliant, your service exemplary, but if no one knows about it, your business is doomed to mediocrity or failure. Marketing isn’t a department you can relegate or delegate to others. Marketing is a whole-of-business activity that you and everyone in your organization has to be doing 24/7/365.”
“Sell Like Crazy: How to Get as Many Clients, Customers, and Sales as You Can Possibly Handle” by Sabri Suby
Excerpt: “In this book, you’re going to find out how to explode your business growth with a sales and marketing system that has been proven in over five hundred different industries. This is a sales and marketing methodology based on the fundamental principles of consumer psychology and direct response marketing.”
“This is Marketing: You Can’t Be Seen Until You Learn to See” by Seth Godin
Excerpt: “Marketing is about the connection between you and your audience, and the story you tell. This book is about understanding that connection and crafting the right story. It’s not about advertising or manipulating people to buy something they don’t want. It’s about leading, serving, and making a difference. Marketing is about creating the change you want to see in the world.”
“Alchemy: The Surprising Power of Ideas That Don’t Make Sense” by Rory Sutherland
Excerpt: “This book celebrates the power of illogical thinking, arguing that the most persuasive, effective ideas are often the ones that defy logic. Rory Sutherland shows how people are irrational creatures, influenced and motivated by subconscious factors. Through fascinating examples, he demonstrates how we can harness the power of these irrational influences to drive marketing success.”
“The Choice Factory: 25 Behavioural Biases That Influence What We Buy” by Richard Shotton
Excerpt: “In this book, I’ll introduce you to twenty-five biases that shape people’s decision-making processes. I’ll explain how these biases work, and importantly, how to use them to your advantage. By understanding these psychological quirks, you can design more effective marketing campaigns that resonate with your audience and influence their choices.”
These books offer valuable insights into sales and marketing strategies, understanding consumer behaviour, the power of storytelling, and leveraging psychological biases for effective marketing campaigns. By delving into the concepts presented in these books, startups can gain valuable knowledge and apply it to their own marketing efforts, ultimately driving growth and success.